How To Make Sure Your Boosted Facebook Posts Actually Reach Your Dream Customers

Recently, I came across a post in a Facebook group for Boss Moms (because yes, I am a Boss Mom too).

She was asking about boosting Facebook posts on her business page, which is something I’ve been doing recently, so it caught my attention.

She said:

“So I decided to Boost a post on my FB page to try it out. I paid $2, got 60 likes. As I was going through them to invite to my page, I noticed most of them were very similar names and 4 the same last name. All looked to be foreign names (nothing wrong with that but I can’t imagine so many Russian last names when I am targeting the Deep South). Does this sound odd to any of you?”

Many people told her that boosting posts is a waste of time and money, and she should just do ads.

I agree that Facebook ads are good, and often are the right solution.

But, boosting posts can also be an effective strategy, if you do it right, and make sure that you’re targeting the right audience.

If you just click that blue “Boost Post” button and tell Facebook to GO, you’re missing a big important step of reaching your target audience with that Facebook boost, and you’re probably not reaching the right people with your message.

Traffic is the act of putting your offer or message in front of your target audience.

This is a quote from the Digital Marketer Paid Traffic Mastery course I completed recently, where I became a Certified Customer Acquisition Specialist.

But, I’ve also been getting a lot of hands-on experience recently with this concept by boosting my own Facebook posts, as well for a client I’m working with to build her new private yoga client business.

There are two parts to creating traffic for your page:

Your Offer or Message: What you actually are saying to your audience (which I believe should be a combination of Edu-tainment, Customer Success Stories, and Offer Content).
Your Target Audience: The people you’re actually trying to reach.

You need both pieces, otherwise you’re not going to get the traffic you need to grow your business with your content.

So, how do you figure out who your target audience is, and how do you create that audience in Facebook, so you’re boosting your posts to the right people?

5 Steps To Help You Actually Reach Your Dream Customers With Your Facebook Boosts

Dream About Your Dream Customer
Set Up Facebook Business Manager
Create A Saved Audience
Boost A Post To Your New Saved Audience
Test It Out & Adjust As Necessary

Step 1: Dream About Your Dream Customer

Before you can dig into Facebook and create that audience, first you need to do some dreaming.

via Gfycat

Honestly, this is the fun part. Do some dreaming, some brainstorming about who you want to work with.

Who do you want to serve?

Who do you want to help?

Get as specific with this as you can. It will help you later, I promise!

You can even name this person, if you’d like, and draw or find a picture of what you think your dream customer would look like.

It will help you to really visualize who you’re talking to when you’re creating content, and targeting your audience.

I’ve created a free worksheet to help you with this process. You can download it, fill it out, and then print it and post it up so you know who you’re trying to reach when you’re creating your Facebook audience later.

It can also help you when you’re creating content to share with your audience that they’ll appreciate. It may even help as you’re creating (or updating) your products or services for your customers.

Here’s what you should ask yourself about when you’re visualizing your dream customer:

Demographics:

Age
Gender
Marital Status
Number/Age of Children
Location
Occupation
Job Title
Annual Income
Level of Education
Any other details to note

Bonus: Write down a quote that you think your dream customer would say (or if you have a dream customer already, something that they’ve said to you before that sums up who this person is and what they need from you).

Goals & Values

What are your dream customer’s goals?
What are their values?

Sources of Information

What kind of books does your dream customer read?
Magazines or publications they read?
Blogs or websites they read or follow?
Organizations they belong to or conferences they attend?
Tools or resources they use?
Gurus they follow?
Other?

Get specific with this section.

List actual books, magazines, blogs, etc. that you think your dream customer would read.

Don’t know? Then Google it.

Look on Amazon for the top rated books in your niche.

Search Google for top blogs in your industry.

Try to get as specific as you can with this section — I promise it will help you when you’re creating your audience later!

Challenges & Pain Points

What are your dream customer’s challenges right now?
What are their pain points?

If you don’t know, then start asking.

If you already have customers, ask them what their challenges are right now.

If you don’t have customers, then talk to people who could be customers of yours.

Start having conversations with potential clients and ask them what their challenges are and where they need help.

Join Facebook groups that your target audience would be a part of and start reading and commenting on people’s posts.

Google your target audience and see if you can find forums, LinkedIn groups, or just discussions online where people are asking questions about the kinds of things you’re trying to help with, and see what they’re saying.

Another useful tool for this research is the website Answer The Public. You can type in a search term, like “yoga,” for example, and see all the different things that people search for on Google with that term in it.

All the questions people Google with the word “yoga” in the search term. Click image to enlarge.
Source: https://answerthepublic.com/

Objections & Role In Purchase Process

Objections to the sale
Role in the purchase process

If you’ve had customers (or potential customers) before, then what have they said to you in the past about why they won’t buy?

If you haven’t, then what do you think an objection would be? Again, if you can actually start talking to real people, this helps a lot.

And, are they the decision-maker for making this purchase, or do you think they’d have to include someone else in their decision-making process (even a spouse or partner)?

Take some time to go through each of these questions.

Download the free worksheet I created to help you start visualizing your dream customer before you move on to the next step.

Step 2: Set Up Facebook Business Manager

Okay, now we’re moving out of dream land, and down into the technical details.

via Gfycat

First, you have to make sure that you have Facebook Business Manager set up for your Facebook Business Page.

And, even before that, you have to have a Facebook Business Page (not just your personal Facebook profile).

If your business is just getting started, and you don’t have a Business Page set up yet, you can follow these easy instructions from Facebook to get your Page set up:

How To Set Up A Facebook Page

Or, just start going through the Create A Page process on Facebook.

https://www.facebook.com/pages/creation/

Once your Page is created, or if you already have a Facebook Page, next you’ll need to set up Business Manager.

Facebook also has easy to follow instructions to do that:

How Do I Sign Up For Business Manager?

Business Manager is just the back-end tool that you use to manage your Facebook Business Page, any ads you have going, and what you need to create an audience to target when you’re boosting posts.

If you’re planning on doing any kind of Facebook advertising or boosting of posts on your Page at all, it’s a good idea to get Business Manager set up for your Page.

To access your Business Manager account later, go to https://business.facebook.com.

If you happen to have multiple Facebook Pages (for multiple businesses, etc.), you can access each of them through Business Manager.

Once you log in to Business Manager, you’ll see each of your Pages that you have access to listed, and you can just choose the one that you want to go to.

Step 3: Create A Saved Audience

Now that you have your Business Manager account set up, it’s time to dig in and create that audience!

Go to https://business.facebook.com, and log in to your Business Manager account.

In the top left corner of the screen, click the menu bar that says “Business Manager.”

Then, under the “Assets” column, click “Audiences.”

In the Business Manager Menu, select “Audiences.”

Once you’re in the Audiences screen, click the blue Create Audience button and then Saved Audience.

Then, you’ll get to the screen where you can actually create your Saved Audience, which looks like this:

Let’s go through each section…

Audience Name

You can name your audience whatever you would like, but you may want to create a couple different audiences to test out, using different qualifiers and targeting.

So, you may actually want to save the audience naming until after you’ve done the rest of the targeting, so you know how to name the audience (based on who you’re actually targeting).

Custom Audiences

For now, don’t worry about this section.

Custom Audiences are a different kind of audience, and not something you need to deal with right away.

They’re based on things like the people who have visited your website or a particular blog post on your website, or people who have engaged with you on your Facebook Page. You can even create an audience on Facebook from your existing email list too.

One side note about Custom Audiences …

If you’d ever like to retarget people that have been to your website before (aka, show an ad or boosted post to someone who’s shown an interest in you before), then you’ll need to make sure you set up a Facebook Pixel on your website.

Here’s a quick tutorial on how to set up your Facebook Pixel.

But, for now, don’t worry about it.

Put that on your to do list for later, if it’s something you’re interested in (or, if you’d like some help getting all of this set up, let me know — I can help!).

Locations

If your business is local, like you’re a yoga studio or teacher that only teaches in a particular area, or your a chiropractor’s office, etc., then you’ll want to make sure you set your location to your local area.

If you are an online business or can reach a larger audience, you still may want to set at least countries that you’d like to serve (or that at least speak the same language as you!).

When I’m doing my Facebook ads and boosts, I often set my location to United States, Canada, and United Kingdom.

But, if you’re more local, you can also include your business address (or just the city you’re in), and then you can change the radius from that point (10 miles, 25 miles, etc.).

One other note about locations.

There’s a drop down menu at the top of the section that defaults to “People who live in this location.”

Most likely, that’s the option you want, especially if you have a local business.

The other options are:

Everyone in this location
People recently in this location
People traveling in this location

If you want to include people who are traveling in your location, you may want to select one of those options.

Age, Gender, Languages

Usually, I leave all of these options just as they are in the defaults (18-65+, all genders, and leave languages empty).

If you are targeting a specific age group or gender, you may want to change those.

Detailed Targeting

This is the part where it starts to get interesting.

This is how you narrow your audience down by their interests, their employer, their job title, behaviors, school they went to, and SO many other things!

Go back to your Dream Customer worksheet that you completed in Step 1.

What are they interested in?

What do they do?

Where do they work?

What’s there job title?

What books (or authors) do they read? (Yes, you can even type authors in here!)

What tools or resources do they use?

Start typing things in to that Detailed Targeting box and see what comes up.

Not everything you type in there will be an option in Facebook, but many things will, so start trying things out and see what you come up with.

You may want to create a few different audiences that just include some of the features of your dream customer (rather than throw every single descriptor you could ever think of to describe your audience in here).

For example, I have a few different audiences that I’ve been trying out to reach my own dream customers.

I’m trying to reach yoga studio/business owners with my content, so I created an audience that includes all of the different types of yoga, as interests, that I could find in the detailed targeting listing (i.e. Yin Yoga, Bikram Yoga, Hatha Yoga, etc.) in the main Detailed Targeting section.

But, then, in order to try to reach business owners, and not just everyone in the world who is interested in some type of yoga, I click the link at the bottom that says, “Narrow Audience”.

Once you click that button, then you have another box where you can type in more interests.

This is narrowing your audience — the people in your audience must match at least one of the interests from the first box AND they must also match at least one of the interests from the second box.

So, you want these things to be different — for example, I broadly targeted everyone interested in yoga, but then narrowed down to business owners, yoga teachers, yoga teacher training, etc.

This helps you focus your audience down to people who may actually fit your particular criteria for your dream customer.

Use your Dream Customer worksheet.

Who are you trying to reach?

How could your narrow your audience down further to really reach the people you want to talk to?

Once you have a couple interests typed in, you can also use the “Suggestions” button to help you find interests similar to what you have typed in already, which may give you some good ideas that you hadn’t thought of before.

As you’re creating your audience, Facebook will estimate the size of your reach in the top right of the Create Audience screen.

If you have a local business, your audience size will be largely dependent on the location you are targeting, and you may only want to include a few interests in your detailed targeting, because mostly you are just targeting the people in your local area.

But, if your business is online, and the location doesn’t matter, ideally your audience size should be between 500,000 to 3 million people.

That size will give you the best results and reach for your ads.

So, if you’re creating an audience and it starts to get too large, break up the interests into a couple different categories and create a couple different audiences from them.

You can always run ads or boost posts to several different audiences to test them out and then see which one performs the best.

Connections

I don’t usually use this section at all, but it could be something to look into, especially if you already have a large following on your Facebook Page.

You can tell Facebook to either include (or exclude) people who like your Page, or friends of people who like your page, responded to your event on your Page, etc.

Depending on who you are trying to reach with your boosted posts or ads, you may test out this feature as well.

Remember, you can create and test out as many different audiences as you’d like.

There’s no limitation on the number of audiences you can create.

Just make sure to name them with a good description, so you can keep track of them, and then test them out and see what happens!

If you need help setting up these audiences, or creating the strategy behind creating them, let me know — I’d love to talk!

Step 4: Boost A Post To Your New Saved Audience

Once you have your audience created and saved, it will always be there when you go to boost a post from your Page!

When you have a post that you’d like to boost, go to your Page and click the blue “Boost Post” button under that particular post.

It will bring up this screen:

Let’s go through each section.

Objective/Post Button

The first thing you have to think about is what your Objective is for this boost.

Depending on the kind of post, you may have different options for your Objective in a boost.

The default for this one is “Engagement,” which means I want people to like, comment, and share my post.

If you have a link to your website or a blog in your post, then you may have an option to get clicks to your link.

Or, one other option is to get Messages, which means having people send you a message (through Facebook Messenger) who see the post.

So, choose your objective.

Then, you can include a button on your post, like “Send Message” or “Learn More,” if you would like.

Audience

Then, you get to the Audience section.

As you can see, the default for my post is to just boost to everyone in the United States, California, that’s 18-65+.

But, that is not my target audience.

So, I’m going to want to scroll down and choose which audience I want to boost this post to.

There are some standard audiences that Facebook includes for you, like People who like your Page, People who like your Page and their friends (this is a good one if you have a lot of people who like your Page already), and People in your local area.

But, if you keep scrolling (or you may need to click “See All”), you’ll be able to see your Saved Audience(s) that you created in your Business Manager in Step 3.

Select the audience that you want to boost your post to.

One other thing you can change is the Placements.

By default, Facebook selects “Automatic Placements” (which they recommend leaving on).

If you turn it off, you can choose where you want your post to show up — Facebook, Messenger, or Instagram.

If you don’t want it shown on Instagram or Messenger, you can unselect those options.

Budget and Duration

To start out, I would suggest boosting your post to your selected audience for $7 for 7 days ($1 per day).

This gives you a chance to test out your new audience for a pretty low investment and see how it performs.

If you’ve created a couple different audiences, you could boost the same post to both audiences (each for $7 for 7 days) and that would test out the audiences and you could see which one performs better.

Tracking Conversions

If you have your Facebook Pixel set up for your website (you should!), then make sure this is turned on and the correct Pixel is selected to use for tracking.

Payment

Make sure you have the correct Ad Account/payment method selected.

If you happen to have multiple Ad Accounts for different businesses (or, like me, you are included on Ad Accounts for your clients), just make sure you have the correct one selected before you boost your post.

After that, just hit that big blue Boost button, and you’re off!

Step 5: Test It Out & Adjust As Necessary

You can see some basic information about your posts and boosted posts right from your Facebook Page.

When you’re on your Page, click the Insights button on the top bar, then click Posts in the left sidebar.

You’ll be able to see a list of all of your posts, along with the Reach (how many people saw your post) and Engagement (how many people liked, commented, shared your post).

This may be enough information initially to test out different posts and audiences and just see how they do.

If you’d like to get more detailed about the performance of your boosts and your audiences you’ll need to log back into Business Manager and go to your Ads Manager.

Ads Manager has a lot of information and can be overwhelming, especially if you don’t know what you’re looking for.

But, a few things to take a look at include:

Cost Per Result: You want this number to be as low as possible, especially if the result you are going for is link clicks — under $0.50 per click is great!
CTR (Link Click-Through): This is your link click-through rate. You want this to be a high percentage, above 1% is good, but the higher the better.
Relevance Score: This is a number from 1 to 10, and you want it to be as close to 10 as possible, but 7 or higher is good. You won’t get a Relevance Score until you’ve had at least 500 impressions on your ad, so it may take a while to get a Relevance Score, depending on your audience size and your budget. But, this is a good number for testing the quality of your audience — it tells you how relevant the audience you’re advertising to thinks the content you’re sharing is to them. So, it can tell you if you’re advertising to the right audience or not.

Feel free to test out different audiences, different post boosting, and see how things go.

Check out this post with 33 examples of the different kinds of content you can share (and boost!) to your audience.

Recap

You CAN start reaching your dream customers, even with boosted posts on your Facebook Page!

You just need to make sure you set up your audiences in Facebook, and don’t just use the defaults when you boost your posts.

There are five steps to do this:

Dream About Your Dream Customer: Who are you trying to reach? Write it down. Use my free Dream Customer worksheet to help you figure it out.
Set Up Facebook Business Manager: Create your Facebook Page and get Business Manager set up (if you haven’t already).
Create A Saved Audience: Go through the steps I listed above to create your Saved Audience (or more than one, if you want to test out different options). Use the details you included in your Dream Customer worksheet to help you with the detailed targeting.
Boost A Post To Your New Saved Audience: Go back to your Facebook Page, share content, and choose a post to boost. Make sure you select that Saved Audience you created, rather than the defaults that Facebook chooses for you.
Test It Out & Adjust As Necessary: Let your boosted post run for 7 days ($1/day) and see what happens. What kind of reach and engagement did you get? If you want to get more detailed, check out Ads Manager (within Business Manager) and look at your Cost Per Result, CTR, and Relevance Score.

Need Help?

If this all still seems like too much for you, or if you’d rather focus on the parts of your business that you love and let someone else handle Facebook for you, then I can help!

I love getting into all the nitty-gritty detail of Facebook audiences, posts, boosts, and ads, and I would love to help you bring in more of your dream customers through your Facebook content and boosts!

I help health and wellness businesses consistently bring in new clients every month using Omnipresence Content Marketing.

Let’s schedule a call to talk about your business and the challenges you’re facing right now.

If you would like your business to become Omnipresent to your dream customers, let’s schedule a call today.

How This Yoga Teacher Went From Nearly Giving Up On Teaching To Tripling Her Income In Less Than Two Years

I fell in love with yoga.

I took Yoga Teacher Training.

I wanted to start teaching right away.

But, nobody came to my classes.

And, I was broke.

Is that your yoga teaching story?

This was Shayna Hiller’s yoga teaching story, but she didn’t stop there.

She thought about giving up, but just couldn’t.

So, she figured out how to make money as a yoga teacher.

She believed in herself and her ability to make money doing the thing that she loved the most, in less than two years from when she nearly gave up on teaching yoga altogether.

And now, she’s helping other yoga teachers build their yoga business as well through her YouTube videos, her free ebook, her online course, and her one-on-one business coaching services, Build Your Personal Yoga Business.

I recently came across one of Shayna’s amazing YouTube videos, so I asked her if she would do an interview with me to tell me more about how she built her yoga business and how she’s helping other yoga teachers.

Here’s what she had to say.

You can also watch our full interview here:

Tell me a little about your background. How long have you been a yoga teacher, where do you teach?

I have been teaching yoga for 15 years. I’m originally from New Jersey. I went to college, and then I found that I still just didn’t really find a passion.

And while I was in college, I got exposed to yoga. And I just fell in love with it, so I needed to figure out how could I learn more about this. Because I knew it was affecting me, not just on a physical level, but also energetically, emotionally, spiritually. And I was only 18 years old.

So I decided to do a yoga teacher training because my yoga teacher at the time was encouraging me. She said, “Listen if you have the time, go to Costa Rica.” So I did my training there. And, I’ve been teaching ever since.

I live in LA and I currently only teach at one studio. I teach only four public yoga classes a week. The studio is called The Yoga Collective in Venice Beach, Calif.

Source: https://www.facebook.com/ShaynaHiller/

And this is new, because for many years, probably for the past decade, I have been teaching all over, at like five studios, sometimes up to 20 classes a week.

So, for me to actually be able to say, with joy, that I only teach four yoga classes a week, yes, it’s pretty awesome I have to say.

You also have an e-book and e-course on how to build your yoga business. How long have you been helping other yoga teachers build their businesses? How did that get started?

I’ve been doing that for about 2-1/2 years. I got started with that because after my yoga teacher training and after teaching for several years I got really steeped into yoga and meditation as a practice for myself and teaching.

And then, just by who knows what magical graceful energies, I was exposed to the idea of entrepreneurialism, and finding your purpose, and finding your voice, and all of this stuff about how I have some mission to serve.

I started investing in various programs for entrepreneurs or people who wanted to take their life and their career to the next level.

I must say that even though I was curious about it, I had a lot of resistance because in the beginning of my yoga career I was not comfortable with charging money for my services. I hadn’t learned anything about business. And I do not come from a family of entrepreneurs, so I just felt strange about it.

Yet there was still something here. I saw other people who were serving on a much bigger level and opening up to that flow of abundance.

So I had a really good friend who was also a yogi. And he’s also an entrepreneur, and he told me, “Listen, if you want to make more money, why don’t you start thinking of yourself as an entrepreneur instead of just running around to teach yoga at studios all the time?”

And I’m like, “Well, how?”

He goes, “Well you have information that people want, you’ve been making a living teaching yoga for the past 10 years, so why don’t you teach people how to do that and just give them something for free.”

So, I wrote the ebook and I started doing some YouTube videos and that’s how my business started in that realm of helping yoga teachers build their business. And, you could call it, their confidence. Because if you have confidence, you can do anything.

Tell me about what it was like when you first started teaching yoga and when you nearly gave up on teaching yoga?

Yeah, well going back to running around and teaching 15 to 20 classes a week, when I first started teaching yoga…

Some people do yoga teacher training and they don’t even have the intention of teaching or they just do it for their own personal growth. And they never teach.

But, I wanted to teach immediately and I started right away.

And nobody came to my classes.

I was teaching at a very small women’s fitness center and I didn’t know what I was doing. I was getting paid maybe $15 a class.

And because I didn’t have any formal business training, or understanding of really what my vision was, I felt like a chicken without a head. And it kind of just escalated. I was still living in New Jersey at the time.

I moved to New York City and I was teaching there, and taking the subway all over the city, teaching back-to-back classes, and not feeling inspired. And not being able to make ends meet.

I was living in a studio apartment with a roommate. Literally, our beds were two feet apart and I loved her and I loved the apartment, but I mean, that’s all I could do, you know?

I was sharing a studio and I was like alright, this is it, this is the life of a yoga teacher. And I subscribed to that. I believed that. It was kind of a dead end street for me and it I was very close to giving up, because I was like, this path cannot move me to abundance and I have to create something else.

And then I just chose to pivot and even if I didn’t know how it was gonna look, I felt like because I was exposing myself to other modalities of career, understanding abundance and purpose.

I’m like, but I’m good at teaching yoga, I like it. So how can I make this more lucrative?

I knew that if I gave up, I knew it intuitively, I couldn’t give up actually. I couldn’t. I wanted to.

I started looking for jobs at retail stores. It was getting to that point, but I knew I needed to figure out a way.

And that’s where I started using my resources, using tools, reading books and started taking action, which was scary.

So then, how were you able to turn your career around and start making money? Is it just luck?

A lot of people, a lot of clients, say, “It’s just luck.”

I say there’s no such thing as luck.

We all have an intuition. We all have some sort of inner intelligence and guidance that we can either listen to, or not.

And listening to it usually will require some sort of an action that we normally don’t take.

It’s kind of like being in a yoga class when an instructor is like, “All right, it’s time for inversions.” And I’m like, I’m gonna go to the bathroom now, right?

Go into it even if you can’t do a handstand. You still are going to go through and experience what that’s like — whoa, this is scary. I’ve never done this before. Or, wow this is exciting.

The way in which we relate to it is unique and personal.

But just because it’s scary does not mean it’s bad.

So for me what really shifted things is, I had always had this dream of moving to California, moving across the country. I was like, how am I ever going to afford that? I used to get caught up in the logistics of things. How am I going to get yoga teaching jobs?

And call it grace, call it timing, I don’t know what it was. But something came in, and I just chose. I figured it out, and I used my savings.

I found a six month lease in a studio apartment that was much less money than what I was paying in New York City. And it was my own.

Was it glamorous? No, but it was right in the heart of Venice Beach, where I wanted to be.

I contacted one yoga studio. I told myself, even though I can’t pay my rent on one yoga studio, I contacted them. It was somehow aligned, and they said, “Yes, when you get here let’s have a meeting, we’d love to have you teach for us.”

And to me that was like a grounding cord. I’m like, I’ve got a place to teach, and I’m going to trust the rest.

And I shipped my car and within 10 days I moved to LA, and I’ve been there ever since, and it’s been five years.

It’s grown, and it’s evolved. And I think through meditation and trusting in the unknown, but taking that leap of faith based on intuition, not based on greed, not based on fear, but really based on, I need to do this for my health.

And that’s what I teach. I think it’s important to guide people into making sure that it is their intuition and being okay with one step at a time, nothing abrupt.

I did it in a very step-by-step manner. But ultimately, I did go into something that I didn’t know how it was going to turn out. But, if I didn’t do it, I would have regretted it.

That’s what turned things around.

And, choosing to see myself as an entrepreneur.

I think a lot of yoga teachers are very attached or at the mercy of a studio.

But, you’re not necessarily an employee, you’re an independent contractor.

And we’re kind of desperate to get classes and desperate to sell. At least I was, so I know how that feels.

It wasn’t until I started seeing myself as, “I’m a business,” “I have a say,” “I can say no to things,” and “I can name my price.” And whoa, that’s kind of crazy. And I started to own that.

I started to gain the confidence around that and it started to align what I wanted financially, and energetically.

Is it really possible for yoga teachers or yoga studio owners to make money and have a thriving business?

One hundred thousand percent yes.

One million percent yes.

To the extent that you believe that’s true, absolutely.

And studio owners as well.

For studio owners, obviously, having yoga teacher trainings as part of your program or workshops is probably crucial, depending on where you live, and how much your overhead is, and thinking outside the box.

For yoga teachers, yeah, that’s what I teach.

I teach people how to be creative, how to think outside of the box.

Yoga teaching is not limited to a studio.

That doesn’t mean that you shouldn’t teach in the studios. It’s a wonderful way to gain exposure, to share your skills, to even find your voice so that you can develop the confidence to perhaps offer corporate programs, or workshops, or retreats, or work one-on-one with clients privately.

I’ll give you this little tidbit, but yoga is not just postures right? As we all know, yoga is life. And if you study yogic philosophy it’s everything from your food, to your self care, to meditation, your breaths.

And so, as a yoga teacher you can offer life coaching. I don’t call it life coaching. You can call it wellness coaching, because yoga, and life, and wellness, and health are all in the same umbrella.

Now, I think it’s important as a leader, as a yoga healer to feel comfortable enough to share your magic in that way, which is why it’s important to do training.

It’s important to do even business training. It’s important to continue building yourself so that you have the confidence.

And that’s why I start by sharing things for free. I have a YouTube channel. I build loyalty. I build trust with my people. And that’s a beautiful exchange.

Let’s talk about marketing. What kind of marketing do you as a yoga instructor? Social media, blog, paid traffic, word of mouth?

As a yoga teacher, these days, I don’t really market myself other than I teach yoga. I don’t even put my schedule up, since I only teach at one studio.

I used to, and for new yoga teachers, I would recommend to choose two social media outlets. Unless of course you happen to be passionate about four, and you can somehow have the energy and time to tend to all the social media outlets.

Source: https://www.instagram.com/shaynahiller/

But I don’t. In fact, I’m even getting away from Facebook a little bit unless it is paid ads, which I only use for retreats and sometimes workshops.

I also create events and I’ll invite people to events whether it’s a retreat or a workshop.

But if you’re a new yoga teacher and you’re teaching at the studios, it’s nice to put your schedule up so people know what you’re doing, but make sure you’re consistent about it.

I have a Facebook business page, which I don’t use as much anymore, but I did.

I feel like there are phases for marketing. And for yoga teachers it’s important to know that, so that you can use it, but not start feeling like you’re forcing it because things are gonna flow and change.

And so I’ve gone mostly to Instagram, and to Instagram stories for marketing things like retreats.

I primarily do my four public classes, monthly workshops at local yoga studios, and retreats abroad.

In the beginning of my career I ran retreats that not only did I not break even, but I had to pay. I lost money. And I wanted to quit. I was like, what the hell, this doesn’t make logical sense.

And gratefully, I had my own business coach at the time that says, “You know what, this is actually the beginning.” Being okay to not make money, but have an experience and learn. And I actually needed that.

I needed to actually run a retreat and figure out all the kinks. And then from there I kept going. And I quadrupled my attendance the following year because I stayed the course.

And then for my yoga business program, YouTube is owned by Google. So, I started a YouTube channel.

I actually did a Google keyword search to figure out what people were looking for.

And people are looking for how to make money teaching yoga, for how to become a yoga teacher, for how to succeed as a yoga teacher.

Because I know for myself I struggled.

So because I went through it, I feel like we can only teach what we have experienced.

And you’ll experience more, we’re all growing in our lives.

But there is probably a hurdle that you’ve overcome. And I was trying to figure out what that was. And I was trying to figure out something super glamorous.

And I figured out how to go from wanting to give up on teaching to making enough money to live in Venice Beach, Calif., on my own you know? And having free time and traveling, and all of this magical stuff.

So, I decided to create an info product for that, but I started with YouTube.

And I have to say that, I’ve grown my mailing list. I’ve been selling product purely from YouTube. It’s magical. So if you are willing to put yourself out there, and you have something to offer people, it works.

I do have my ebook, which upsells to my course. It’s a really powerful tool.

Occasionally I do paid ads, but I’m not big with that right now. I probably could be but not yet, not right now.

What’s been the most effective marketing method for you? Why do you think that is?

YouTube for sure.

YouTube and word of mouth I would say are probably the most powerful because they have a big reach.

Don’t underestimate the power of word of mouth. And getting out there with physical human beings and going on a coffee date.

And doing workshops or whatever it is, because especially with all the social media and technology, it’s easy to hide behind the screen.

And while that can be effective, your energy is the most effective, your physical presence.

What about *blogs? Have you done much in the way of blogs?***

Yes. I mean I have a website. I was writing regular blogs on my regular Shayna Hiller website.

I don’t really do it for my yoga business, but my blogs have shifted more to my YouTube channel because I feel like I’m better at speaking on video than I am at writing. I think we all have a modality that works.

A lot of my business coaching clients, when I present the opportunity, hey, why don’t you do a YouTube channel, it’s like a hard no. It’s not gonna happen.

But what I do get often is, well I love writing. And there’s this really sincere knowing, and desire, and energy in that direction. I say, go ahead because I don’t have that.

And I felt when I was blogging that I was forcing myself to do it. And it would take me so long. But I felt like I should, so for many years I forced myself.

I’ll blog for other companies sometimes just for cross promotion.

But I think that my blogging these days goes more into my captions for Instagram.

I write poetry. And my blogging comes in the form of poems these days, so again, on that note of flow and evolution, I think that our voice and our message comes through in different ways.

For some people it’s blogs, for some people it’s videos, for some people it’s poetry, for some people it’s dance. For some people it’s a beautiful piece of art. For some people it’s a meal. You know? So I don’t blog as much anymore.

There’s a subtle energy I believe. If you’re forcing something, and it doesn’t mean that you don’t have to put forth effort.

What kind of content do you share with your audience (on social media and/or blog)?

I am a certified health coach, in addition to being a yoga instructor, so I share a lot about self love. And that’s really my mission right now.

So through the body, through nutrition, and I share through poetry, I share through images of food, self care and self love.

Now as a yoga business coach, I share a lot of the problems, and the issues and the blockages that yoga teachers are facing such as finding their voice, confidence, the potential blocks to being able to make more money.

I have about 50 or 60 videos on YouTube that happen to cover topics such as how to weave spirituality into a yoga class. How to adapt your yoga classes to meet the needs of your students. How to hold space literally, the blocks to self confidence, gaining a healthier relationship with money.

People from all over the world are emailing me every single day saying, “Hey I’m having this problem, what happens when a student is doing their own thing in class and I’m trying to hold space but they’re kind of blocking the energy, how do I deal with that?”

“How do I market my own retreat or even start to figure out what my truth is so that it can differentiate me from other yoga teachers?”

How to avoid competition, all of this.

So, I go very detailed with the yoga business.

And as a yoga teacher, really what I share in my content is what inspires me and that inspires others.

I also share my struggles with my eating disorder in the past and how I overcame that.

And how yoga has actually helped me improve the quality of my life, my business, my relationships. You know, it’s all connected.

I try to share from personal experience as opposed to, hey I know this. You know what I mean? Like I know more.

But people want to know why. Who are you? So I share from experience as well.

I love all the value that you’re sharing. You’re not selling all the time, right? You have to give value, you have to help, you have to come from a place of wanting to help before you can sell.

That is so important.

And I remember the first time I heard that.

I’ve taken several business trainings as well, and the first time I heard that, I got pissed.

I swear.

I was like, what? I don’t want to. I don’t have time.

How am I gonna have the means to create free products? That’s a waste of time.

And I wanted to get right to the product. I wanted to get right to the selling.

And I was proven that, that doesn’t work.

And I invested thousands of dollars into a website, and I was going to create all this stuff. And it was like crickets.

Like, why isn’t anyone coming? Because I had no free content.

And I actually didn’t really care. I was actually, at the time more concerned with myself. And now I’m not.

I’m more concerned with helping people, because all it takes is truly helping someone and having that reflected back.

“You helped me. I was able to gain five private yoga clients based on what you said.”

Or, “I feel more confident, and I was feeling anxious and now I feel hopeful.”

That’s the fuel that keeps me doing this.

And the money, I can truly, honestly swear, say, is secondary.

It’s like a bonus. I find, oh my God, I made a sale. Wow!

But I get more excited when I find an email coming in from a client telling me about a success that they had.

You probably have more money coming in because of that attitude that you have and because of that focus on just wanting to help.

Yeah. Because there’s value, and energy, and prosperity come in so many forms.

And you know, these are things that I heard of course. I had heard them in the past, they inspired me, but still there was this disbelief or something.

They’re like, sounds good, but give me money you know?

But it’s very subtle. And this is why I think it’s connected.

So much to yoga in general and the path of yoga, and non-attachment, and service, and karma yoga, and finding your passion, and alignment.

I believe that we all have a unique mission.

And it doesn’t have to be that I’m the next Gandhi. It doesn’t have to be this big out there.

It can be very subtle and in the background.

And I feel that through meditation and self care, it can help support that trusting in that deep inherent knowing of what we’re meant to do.

How does sharing information, or even, DOES sharing information on your social media pages, or blog, or your YouTube channel, bring in new clients?

Yeah, it always does.

I used to post offers more directly, saying things like, “Hey, by the way I offer health coaching sessions, and I have package rates, and contact me for more information.”

I probably haven’t done that in five years because on your Instagram or Facebook profile, you put what you do. And if you post enough, people are going to be interested enough to click on you and figure out, she’s a yoga teacher, or she’s a health coach.

So I don’t post, “come and be my client,” but I’ll post things on eating, or where I’m teaching, or an upcoming retreat, or just things I’m doing with my life that people will ask questions.

They’ll say, “Hey, what was that food you were eating?” Or, “What was the recipe of that?” And I’ll give them the recipe.

Or I’ll tell them the answer, and I’ll also say, if you want to know more I’m happy to talk more.

And sometimes people will ask very intricate questions that I literally don’t have time to answer. Or they’ll ask a question that’s specifically geared towards them, and I don’t know enough about them, and my response would not be adequate to them.

So I’ll say, “Listen, you know, you should sign up for a coaching session with me because I won’t be able to answer this unless I know more about you.” And rarely would someone say no. They’re like, “Oh really?” Because it’s a personal invitation.

So it definitely leads to clients.

And YouTube especially because what I share on YouTube is valuable information and it’s also segmented so it’s partial and it’s connected to my ecourse or private one-on-one business coaching.

What are your top tips for yoga teachers who might be struggling financially, or who are just getting started and trying to bring new clients in?

Top tips — watch my YouTube channel, because it’s free. And I’ll give you 50 tips on that.

One is, just try to meditate on or envision what you really want to be doing with your career. Instead of getting lost in desperately trying to find yoga classes.

Another is, start to see yourself as an entrepreneur, as a business.

Do things that make you happy.

Do things that inspire you.

In a market, in a business, that has to do with serving others and healing, you yourself have to. More so than someone who’s sitting in a cubicle all day working for someone else.

As someone who’s going to be out there serving others to stay inspired, you have to stay inspired.

Self care is even more imperative for a yoga teacher.

And it’s so easy, I know from experience, to skip that part. And then all of a sudden I’m like, why am I not inspired to teach anymore? And that comes through.

Be willing to ask for help.

Be willing to get a coach.

Be willing to start healing your relationship with money because you deserve to make money for what you’re doing because money is an energy.

These are some tips. There’s many others, but hopefully that’s enough to get the ball rolling and to get you thinking in a different direction.

And none of this will take away from the spiritual component. In fact, it will enhance it.

I thought of myself to be a certain type of person for many years. I used to teach for free because I thought that money was dirty and I shouldn’t be charging because this is yoga.

And it’s like whoa, I’m a different person now because I opened up to that flow.

And it has actually grounded me deeper because money is our root chakra.

And if we’re not going to get down and dirty, and connect with that, it’s hard to sustain in this society.

If you want to go move somewhere and become a monk, sure, don’t ask for money, it’s fine.

But know that there’s so much more abundance. And abundance comes in all senses of the word. For you, for your clients, for your students, when you open up to it.

How can people find you to get more info?

Instagram: @shaynahiller, @buildyouryogabiz

Facebook: Shayna Hiller

Website: http://www.buildyouryogabiz.com/

YouTube: Build Your Personal Yoga Business

Lessons Learned From Shayna

I had an amazing time interviewing Shayna and learning from her experiences.

Here are a few key points I think are the most helpful for yoga teachers, or other health and wellness professionals as well, who may be struggling.

- Listen To Your Intuition: Shayna had to look inside herself and determine if being a yoga teacher was really what she wanted to do. She knew she loved it, but was that it, or was it something else? Look inside yourself to determine what you really desire. Meditate or envision what you really want to be doing with your career.
- See Yourself As An Entrepreneur: This was a turning point for Shayna, when she she realized that she wasn’t an employee of a yoga studio, but she was a business herself, as a yoga teacher. She could ask for the rates that she wanted. She didn’t have to work at places that she didn’t enjoy. She had choices and a voice.
- Be Willing To Take Risks: Shayna decided to move to California from New York on a chance because that’s what she really wanted and felt moved to do. She took a risk to do something that she loved.
- Think Outside The Box: Figure out what you can uniquely provide to your students or to a yoga studio that you would like to teach at. Provide life coaching, wellness coaching, health coaching, in addition to yoga teaching. Think about what makes you unique and create a new offering that other yoga teachers aren’t.
- Choose Two Social Media Outlets: Don’t spread yourself too thin on social media. Choose a couple that you like to do and stick to those.
- Provide Valuable Content To Your Audience: Whether you’re doing YouTube videos like Shayna, or you’d rather blog, share Instagram stories, or post updates on Facebook, make sure that what you’re sharing is valuable to your audience. Don’t just sell. Offer free information first before you try to sell anything. If you provide value first, the selling will come easily, without much effort.
- Be Willing To Ask For Help: Whether it’s from a business coach, like Shayna, or by outsourcing your marketing or content creation, or just asking a friend or another business owner for advice, be willing to ask for help, if you need it.

Watch The Full Interview

Asking For Help

If you do need more help creating valuable content for your yoga or health/wellness business and reaching more of your dream customers, I would love to talk to you!

I help health and wellness businesses consistently bring in new clients every month using Omnipresence Content Marketing.

If you would like your yoga, health, or wellness business to become Omnipresent to your dream customers, let’s schedule a call today.

5 Steps To Getting More Clients From A Personal Trainer Who Was Broke, Then Built A Fitness Empire

If you’re the owner of a fitness, yoga, or Pilates business, or run another kind of health or wellness business, you’re hopefully not broke.

But, you might still be on a shoestring budget and wondering what you should be doing to bring in new clients more consistently.

Bedros Keuilian actually was broke.

Bedros Keuilian (Source: http://ptpower.com)

Now he makes a lot of money.

He created a fitness empire as the founder and CEO of Fit Body Boot Camp, named one of Entrepreneur Magazine’s Top 15 Franchises.

He is also “a fanatical reader and student of marketing, selling, personal development, and delivering world class client service.”

He also coaches and teaches fitness professionals how to get more clients.

In his “Fitness Marketing 101” video he shares his process for creating a funnel that helps fitness businesses turn leads into long-term clients.

Bedros calls this Fitness Marketing 101, but says in the video, “This isn’t ground level stuff that you should ignore.”

Instead, he says it’s “foundational stuff” that all fitness businesses should be doing to bring in new clients.

All health, wellness, and fitness businesses can learn from this model and implement these tactics to start bringing in new clients right away.

80% of Your Clients Come From the Internet

Bedros first explains the 80/20 rule, which states that 80% of the causes come from 20% of the effects, or 80% of the sales come from 20% of the clients.

In this case, Bedros says that 80% of your clients come from the Internet, meaning Facebook or Google searches.

Which is why, even if you’re a local business, you still need to put a lot of effort into your online presence.

People find and research businesses online before they’ll ever go there in person.

And, before you tell me that Facebook is dead and no one uses it anymore, you should know that even as of early 2018, the Pew Research Center’s social media use study stated that 68 percent of U.S. adults report that they are Facebook users, and about three-quarters of those users access Facebook daily.

There are other platforms, of course.

Instagram is a notable one, especially with the younger demographic, and especially in the health and wellness world.

But, the point is that your business needs to be online because that’s where you’re going to get the majority of your customers.

Because so much of your business will come from the Internet, that’s where you should focus most of your efforts.

Bedros talks through five steps to create a funnel on the Internet that converts leads into long-term clients.

Let’s break down those five steps.

Step 1: Get Some Leads

At the top of the funnel is Leads.

You have to create a place online that people can show some initial interest in your business.

Leads will progress through the funnel to become Prospects, then Short-Term Clients, then Long-Term Clients, if you follow this method.

To start getting these leads, Bedros recommends setting up a Facebook Business Page, which most businesses have already, but if you don’t, they’re easy to set up.

Once you have your Facebook Page set up for your business, you will start posting what Bedros calls “positive reinforcement messages” to your page, along with pictures of people working out (or using your services) in your facility regularly.

He recommends posting to your page at least three times a day.

Bedros also suggests tagging the clients who are in your pictures so their friends can see them working out, and you can start to build your audience on your Facebook page.

If you have just created a Facebook Page for your business, I would also recommend asking all of your existing customers to like your page.

You can do this through your email newsletters, a sign in your studio or office, as well as posting it on your website.

Tell your existing customers or clients that you have a new Facebook Page, you’re going to start sharing valuable content there, and you’d appreciate if they followed you.

Then, you need to make sure you are actually posting valuable content on your page.

I like to share three different kinds of content:

Edu-tainment Content
Customer Stories Content
Offer Content

I explain each of those in more detail in this post about Omnipresence Content Marketing.

Step 1 Recap:

Create your Facebook Business Page.
Invite existing customers to like your page.
Start posting valuable content to your page, tag your clients, and ask them to share.

Step 2: Turn Leads Into Prospects

Once you’ve had your Facebook Business Page up and running for a while and have been posting good content, then it’s time to start turning those leads into prospects.

Bedros says that once your page has at least 200 likes, it’s time to start using Facebook to advertise to those fans.

But, you’re not advertising your services.

Instead, you’re using the ads to lead people from your Facebook page to what Bedros calls a “squeeze page,” but others call a landing page.

This is a web page that offers a free report, nutrition guide, maybe a free video training with three yoga poses that help with back pain, or some kind of free information piece that your audience will find helpful to download.

You give this report to people for free after they give you their email address.

Squeeze page — Leads come from your Facebook Business Page. Then, you drive those leads to a “squeeze page” to turn them into prospects.

Once someone has given you their email address, they have now turned from a lead to a prospect and moved down the funnel.

One note about Facebook ads — I would not just advertise to the people that like your page, because they may already be mostly existing clients of yours.

They’re already down at the bottom of the funnel.

Instead, with Facebook ads you can choose to advertise to the people that like your page and their friends.

This is why you want all of your existing customers to like your page.

You want to start spreading the message to the friends of your customers about who you are and the services you offer.

You want to turn your clients’ friends from leads to prospects and, eventually into customers also.

You can also create audiences within Facebook ads to advertise to people local to your area, if you need to reach beyond the people who already like your page, or if you’re still working to build the audience of your page.

Step 2 Recap:

Create a landing page that offers something for free, in exchange for their email address.
Start using Facebook ads to advertise this free offer to the people who like your page, plus their friends.
Consider creating a local audience within Facebook to advertise this landing page to also.

Step 3: Turn Prospects Into Short-Term Clients

Once you’ve collected some email addresses from your landing page, you now have prospects.

These people are more than just leads.

They’ve liked your Facebook page.

They saw your ad.

They liked what you were offering.

And now they’ve given you their email address.

They’re telling you that they’re interested in what you’re offering.

Now, it’s time to convert these prospects into short-term clients.

Once you have an email list, you should be sending emails on a consistent basis, at least once a month with updates on what you’re doing, offer some valuable information that will help them progress on their health and wellness journey, and offer specials, deals, tell about upcoming classes, etc.

It’s important to remember when you’re sharing content with your audience to serve first, and sell later.

Always offer value first before you try to sell.

But, for people that have just joined your list, you’ll want to send them a series of automatic emails.

An email newsletter tool like MailChimp or Constant Contact can send out autoresponder emails that you set up ahead of time.

The first email can go out right after someone signs up for your list welcoming them, giving them information about your business, and the benefits they can get from your services.

A series of three to five emails spread out over one to two weeks is a good way to introduce your prospects to your business, provide value in those emails, and then eventually offer them a short-term program.

In the video, for fitness businesses specifically, Bedros recommends offering a short-term program, or a “low-barrier offer.”

He gives examples like:

14-Day Fat Furnace Program
21-Day Rapid Fat Loss Program
28-Day Fat Belly Program
16-Day Sexy Slim Down

Bedros recommends that your short-term program is under 30 days, and is under $100.

You offer this short-term program to your prospects, who now “know, like, and trust you,” because:

They’ve seen your Facebook content, and maybe they’ve seen that their friends go to your studio or business.
They gave you their email address in exchange for that training or content you offered.
They’ve received your autoresponder email series that provided additional value and told them about who you are and what you can do for them.

So then, when you offer them this low-barrier offer that is under 30 days and under $100, it’s easy for them to say yes, and try you out for a low commitment.

Step 3 Recap:

Send a series of autoresponder emails to prospects as they join your email list that introduces you and your services.
Add all emails to your main monthly (or even more frequently) email newsletter list as well — always remember to serve first, and sell later.
After providing value to the prospects on your email list, offer a short-term program — something that’s easy to say yes to.

Step 4: Turn Short-Term Clients Into Long-Term Clients

You now have new clients who are committed for 30 days or less.

That means you have 30 days (or less) to WOW them!

“Give them the best results, the best experience you can,” Bedros says.

He then recommends that you schedule a nutrition consultation with each of these short-term clients before the 30 days is up.

During this consultation, make sure to provide value first — talk to your clients about their health goals, give them recommendations on how to achieve those goals, including nutrition advice, as well as an exercise program.

But, during that consultation you are also going to offer them a long-term package to your facility — a 3-month, 6-month, or 12-month package.

Show them the different kinds of classes or services you offer, explain the benefits, and how signing up for the long term will help them meet their goals.

Depending on the kind of business that you have, this consultation or meeting may take different forms.

You could meet with them in person at your studio, it could be a check-in phone call, or you could even have a new series of autoresponder emails that go out to your short-term clients offering them a discount on long-term packages if they sign up before their initial program is over.

The personal touch of an in-person meeting or phone call with the owner, or an instructor or trainer is nice, if you can do that.

Once you get someone to sign up for a long-term program with you, you have successfully taken them all the way through your client-getting funnel.

Step 4 Recap:

WOW your clients during their short-term program — give them the great results you promised them.
Have a “nutrition consultation” (or something similar) with each short-term client before their initial program is over.
During the consultation, offer a long-term program and show them the benefits they’ll get from signing up.

Step 5: Keep Using That Funnel

Once you have all the pieces of your funnel in place, and you are starting to move people through the different phases, you’ll want to start driving even more traffic into your funnel.

You can do this in a number of different ways. Bedros lists off a couple in the video, including:

Try out additional Facebook (and Instagram) ads to different audiences (especially local audiences) to your “squeeze” page.
Create and share YouTube videos with information about the kind of services you provide (or examples of exercises, showing a training session, showing your special equipment, etc.). Include the link to your landing page in the description of the video, so that when people find your video they’ll go to your landing page, see your free report/guide/training, and sign up for your email list.

Other ideas include:

Write blog posts with valuable content that help your audience and then use the call to action at the end of the post to lead them to your landing page.
Turn the blog posts into social media posts and ads, as well, to build your social media following, and continue to grow your audience (thereby filling in the top of the funnel with those leads).
Use the Omnipresence Content Marketing method to test out a lot of different kinds of content on your Facebook page and then boost that content for $1 per day, to help you gain a wider following on your Facebook page, as well as promote your landing page offering.
Email your current clients about a referral promotion. Ask them to share a link to your landing page to their friends, and offer a prize or a bonus to everyone who does that.

Speaking of referrals…

Remember at the beginning of the video, I said that Bedros says that 80% of your clients will come from the Internet, so that’s why he focused there?

The other 20% is from referrals (or other offline methods).

So, don’t forget that once you have long-term clients, treat them like gold.

They are also helping you as sales people.

If they think you’re amazing, they’ll tell people.

They’ll write reviews and recommendations, they’ll provide awesome customer testimonials or case studies, and they’ll help you get more customers.

Step 5 Recap:

Keep using that funnel you’ve created.
Keep directing traffic into your funnel. Try out different methods and find out what works best for you.
Treat your existing customers like gold and let them help you fill up your funnel too.

Five-Step Client-Getting Review

Bedros Keuilian is the master when it comes to fitness marketing. He’s been doing it for a long time, and this video is only one of MANY videos he’s made to help fitness professionals grow their business.

These strategies he’s proposed for your business work.

Here’s a quick review:

- Step 1: Get Some Leads. Start your Facebook Business Page, if you haven’t already, and start posting helpful, valuable content regularly. Share with your existing customers and get them to like your page too.
- Step 2: Turn Leads Into Prospects. Create a “squeeze page” that provides something of value to your leads in exchange for their email address. Use Facebook ads to start driving the leads from your Facebook page to that squeeze page.
- Step 3: Turn Prospects Into Short-Term Clients. Use autoresponder emails to continue providing value to the prospects on your email list, and then offer them a short-term program. This is a low-barrier offer: less than 30 days and less than $100.
- Step 4: Turn Short-Term Clients Into Long-Term Clients. Wow these short-term clients — show them everything you’ve got. Before the short-term program is up, provide a nutritional consultation (or some other kind of meeting/phone call) to provide additional value, and also offer a long-term program.
- Step 5: Keep Using That Funnel. Rinse and repeat. Try new ways of getting more leads and getting people to that squeeze page. And, don’t forget to continue to provide amazing service to your long-term clients — they’ll help you fill up the other 20% of your client-getting.

Watch The Full Video

Need More Help?

If you would like help creating and implementing this system, or any piece of the system, for your fitness, health, or wellness business, I would love to talk to you!

I help health and wellness businesses consistently bring in new clients every month with strategic content marketing that includes blog posts that turn prospects into customers and data-driven Facebook post boosts that help you reach more of your dream customers.

Let’s schedule a call to talk about your business.

Ask the Experts: How These 7 Wellness Business Owners Consistently Bring In New Clients

If you’re the owner of a yoga or fitness studio, a chiropractor’s office, holistic healing practice, or another wellness business, you’re probably well aware of the constant struggle to find and bring in new clients.

New clients are the life-force behind your business.

But, finding those new clients can be difficult.

I asked seven top yoga and wellness business owners what they do to consistently bring in new clients.

Here’s what they had to say.

Christine Burke, Liberation Yoga

Christine Burke (Source: www.liberationyoga.com) — (Source: www.liberationyoga.com)

Christine Burke is the co-owner/director of Liberation Yoga in Los Angeles, which was named one of the top 25 yoga studios in Travel + Leisure.

“Our greatest experiment in finding just the right students, who will really benefit from what we have to offer, has always been good old fashioned word of mouth,” Christine said.

She continued, “We have thrived for 14 years by offering an authentic and joyful yoga experience and encouraging our community to share the powerful healing benefits of yoga and the sacred oasis of Liberation, with those they care about.”

Finding your dream customers, providing amazing service to them, and then having those customers share your business with people they know — people who are probably very similar to them — is how many businesses in the yoga and wellness space get new clients.

Providing outstanding service to your existing clients is the first way to encourage that word-of-mouth marketing.

If your clients love you and the service you provide to them, they won’t be able to help but tell their friends about you, and word will spread.

You can also encourage customers to review your business on your website, Facebook, Google, Yelp, and other platforms.

Many people rely on reviews to choose the businesses that they frequent, and if someone sees that a friend of theirs likes your business Facebook page, or has left a positive review for you, that will encourage them to check out your business.

Another way to use the power of word-of-mouth marketing, without relying on your customers actually sharing your business with their friends is to use Facebook post boosting to the people who like your page, plus their friends.

Seema Sondhi, The Yoga Studio

Seema Sondhi (Source: www.theyogastudio.info) — (Source: www.theyogastudio.info)

Seema Sondhi’s The Yoga Studio in New Delhi, India, was also named one of the top 25 yoga studios around the world by Travel + Leisure — the only studio on the list from India, the birthplace of yoga.

“I have always let my students talk about my classes. The students that I get are usually by word of mouth. And also through my website,” said Seema.

A business’s website is an important piece of the puzzle. If your dream clients can’t find you online, they may not find you at all.

When is the last time your wellness business website has been updated?

Do you post new content there regularly to show your potential clients who you are and what you do?

One way to consistently provide new content to your audience is through a blog on your website.

Seema also said, “I have been teaching for almost 20 years and I can say that be true to the subject and knowledge of yoga [is what brings new clients in consistently].”

Being true to yoga.

Being true to the service you provide. Helping first. Provide value. Be service-oriented.

Having a passion for the service, the offering, that you are providing to your clients is an important piece of the puzzle.

It shows. People can tell if you love what you’re doing.

Seema continued, “I have always tried to make the classes interesting and challenging for the students, yet keeping the essence of yoga. I try and not make the practise monotonous, incorporating and always trying to build their interest in the practise to the point that I make them independent so that they can have their own self practise.”

Think about what your clients need, what they are looking for, and provide that to them.

Seema believes that when a student signs up for her classes, she has a few months to teach that student the basics of yoga so they can continue their own self-practice without her.

She’s trying to give her students the foundations they’ll need to continue on even without her.

She’s learned what her students are looking for, so that’s what she provides.

Tim Feldman, Miami Life Center

Tim Feldman (Source: miamilifecenter.com/) — (Source: miamilifecenter.com/)

Miami Life Center was another yoga studio listed on the Travel + Leisure top 25 in the world.

Tim Feldman and Kino MacGregor founded the center in 2006.

When asked what they do bring new clients in, Tim said, “[Provide] quality of service.”

He continued:

“In this case, having yoga knowledgeable and educated teachers who are thoroughly steeped in the tradition of both yoga asana and the underlying philosophy. Our teachers walk the walk. In this way any new student is met with kindness and taught with a solid understanding and wholesome approach to physical, mental and emotional well-being.”

Miami Life Center is committed to its practice, its philosophy, and tradition of yoga.

But, they also make sure that new students are met with kindness and knowledge from the very beginning, starting at the front desk.

“We see it as cardinal that the yoga journey starts at first contact when a new student walks in,” Tim said.

“That means that our front desk staff practice yoga daily too, that they themselves are students who have found benefit and trust in the yoga method and therefore are able to enthusiastically and accurately describe and guide any person into a class right for her/him, offer advice, and help with whatever questions might be present for the new practitioner.”

A wholehearted commitment to the experience that your students or your clients get from you from beginning to end is critical to bringing in, and keeping, customers.

Kia Miller, Radiant Body Yoga

Kia Miller (Source: www.kiamiller.com/) — (Source: www.kiamiller.com/)

Named one of the 10 inspiring yoga teachers you should know on DoYouYoga, Kia Miller, said:

“Everywhere I go I share my deep love of yoga.”

Kia taught yoga at a studio, Yogaworks in LA, for 15 years, but now offers immersive trainings and retreats through her business Radiant Body Yoga.

She said she continues to get clients for her business by:

“Being authentic in all my communications. Creating personal connections with people.”

These are both critical pieces to reaching new clients. Be authentic. Be real. Provide real value.

And create personal connections — both in person, but you can also do this online.

Kia added, “I enjoy creating promotional materials both visually and content wise that reflect what I teach. I love reaching out to inspire people on social media.”

Create amazing content that helps people.

Continue your messages that you teach in class or use to help people with your business in your communications online — on your website and your social media sites.

Help people in an authentic and personal way, in whatever method you are using to communicate.

Melissa Kleehammer, Beyond Center for Yoga

Melissa Kleehammer (Source: www.beyond2yoga.com) — (Source: www.beyond2yoga.com)

“Word-of-mouth hands down,” said Melissa Kleehammer, studio owner and certified instructor at Beyond Center for Yoga in New York.

She continued:

“When I put effort into my training and bringing more into my classes, my students notice and tell their friends.”

When you provide a valuable service that helps people, your clients will notice.

When they see the amazing things you’re doing for them, they can’t help but share your service with others — they want other people to experience the same things that they are and to get the benefits.

Melissa also said, “My close second is sending personal newsletters with a nice message, instead of just promoting events and classes.”

This is a great point as well — Serve First, Sell Later.

Sending email newsletters is the same — make sure that they are not just selling, or promoting your services.

If you are using an email newsletter to communicate with your customers, it should include valuable information that they can learn from and get something out of, not just a promotion.

Meagan Mae, Wellness Entrepreneurs United

Meagan Mae (Source: Meagan Mae) — (Source: Meagan Mae)

“Build community,” is how Meagan Mae, founder of Wellness Entrepreneurs United responded to the question of how she gets new clients.

She said, “As a career and small business coach for inspiring leaders, I build digital communities to bring people together around common interests.”

To build community for her business, Meagan uses Facebook Groups.

“Facebook Groups are a powerful tool to manage a community approach,” she said.

Meagan’s group, the Wellness Entrepreneurs United Facebook Group, has more than 1,000 wellness professionals collaborating to share wellness with the world together.

She said:

“The idea is to connect professionals together to help one another and give them the tools and resources they need to succeed through quality content, connection, and collaboration.”

Depending on the type of business you are running, a Facebook group may also be a good way for you to create community with your audience.

Bre Nourse, Yoga Teacher, Writer, Photographer

Bre Nourse (Source: www.brenourse.com) — (Source: www.brenourse.com)

“I have found the best way to bring clients in to my business is through responsiveness,” said Bre Nourse, who is a yoga teacher, writer, and photographer.

She said:

“For every email, DM, comment, subscriber, etc., I reach out immediately to personally communicate my gratitude for their message/comment. This practice has led me to a major growth in not only clients but in authentic community engagement.”

This is an amazing practice to get into and continue, even when your wellness business might grow beyond just you.

You or a team member in your business needs to respond to every message you get from a customer or potential customer.

People buy from people.

Your customers or clients want to see that you are a person, someone who can help them, someone who cares about them.

So, respond to their messages, see how you can help them, thank them for joining your email list or Facebook page.

Authentic community engagement can go a long way to grow any business, but especially a business that is trying to help people be well.

Key Takeaways

Bringing new clients in to your wellness business does not need to be difficult or take a lot of extra effort, as these seven wellness business owners showed in their responses.

Here are the six client-getting recommendations these experts recommended:

Word of Mouth: Be good to your existing clients. Give them an amazing, valuable service, and they won’t be able to help but talk to people about you.

Of course, you can always encourage your customers to share, or even use my Omnipresence Content Marketing technique to help spread the word to the friends of your audience without them having to actually tell their friends.
Be Authentic and True: Especially in the wellness business world. Be authentic with your customers. Provide a great service that you believe in and that will shine through everything that you do.
Quality Content: A website (even better with regular blog posts), a social media presence, an email newsletter. Several owners mentioned their content as a way to bring in new clients, but providing quality, helpful, valuable content on these platforms is important. Serve first, sell later.
Share Your Knowledge & Passion: These business owners know the value of the service they provide is in their knowledge and passion they have for the service they’re providing. They make sure that their staff — even front desk staff — are educated and knowledgeable, so they can give their clients the very best service.

They are also passionate about what they do, and they share that passion and love wherever they go. That shines through their businesses and attracts clients.

Create Personal Connections & Be Responsive: I loved Bre’s response about being responsive to the people that get in touch with her about her business. Respond to questions and comments promptly. Engage in conversations. Make personal connections with your customers. This is good customer service, but also shows people that you are interested in working with them and can help them.
Build Community: In the yoga and wellness world, community is important. Build community through your social media sites, maybe with a Facebook group, or just on your business page. You can also do this in person with trainings and workshops, and then continue the conversation online with your community after the events. When you have a community, they can help each other, but you also have a built-in audience for your services.

What strategies do you use to bring new clients consistently into your wellness business?

Do you need help finding and attracting more of your dream customers to your wellness business?

I help health and wellness businesses consistently bring in new clients every month using Omnipresence Content Marketing, and I’d love to talk to you about how I can help you reach those dream customers.

Let’s schedule a call to talk about your business.

5 Steps To Help You Actually Reach Your Dream Customers With Your Facebook Boosts

Step 1: Dream About Your Dream Customer

Demographics:

Goals & Values

Sources of Information

Challenges & Pain Points

Objections & Role In Purchase Process

Step 2: Set Up Facebook Business Manager

Step 3: Create A Saved Audience

Audience Name

Custom Audiences

Locations

Age, Gender, Languages

Detailed Targeting

Connections

Step 4: Boost A Post To Your New Saved Audience

Objective/Post Button

Audience

Budget and Duration

Tracking Conversions

Payment

Step 5: Test It Out & Adjust As Necessary

Recap

Need Help?

Tell me a little about your background. How long have you been a yoga teacher, where do you teach?

You also have an e-book and e-course on how to build your yoga business. How long have you been helping other yoga teachers build their businesses? How did that get started?

Tell me about what it was like when you first started teaching yoga and when you nearly gave up on teaching yoga?

So then, how were you able to turn your career around and start making money? Is it just luck?

Is it really possible for yoga teachers or yoga studio owners to make money and have a thriving business?

Let’s talk about marketing. What kind of marketing do you as a yoga instructor? Social media, blog, paid traffic, word of mouth?

What’s been the most effective marketing method for you? Why do you think that is?

What about blogs? Have you done much in the way of blogs?

What kind of content do you share with your audience (on social media and/or blog)?

I love all the value that you’re sharing. You’re not selling all the time, right? You have to give value, you have to help, you have to come from a place of wanting to help before you can sell.

You probably have more money coming in because of that attitude that you have and because of that focus on just wanting to help.

How does sharing information, or even, DOES sharing information on your social media pages, or blog, or your YouTube channel, bring in new clients?

What are your top tips for yoga teachers who might be struggling financially, or who are just getting started and trying to bring new clients in?

How can people find you to get more info?

Lessons Learned From Shayna

Watch The Full Interview

Asking For Help

80% of Your Clients Come From the Internet

Step 1: Get Some Leads

Step 1 Recap:

Step 2: Turn Leads Into Prospects

Step 2 Recap:

Step 3: Turn Prospects Into Short-Term Clients

Step 3 Recap:

Step 4: Turn Short-Term Clients Into Long-Term Clients

Step 4 Recap:

Step 5: Keep Using That Funnel

Step 5 Recap:

Five-Step Client-Getting Review

Watch The Full Video

Need More Help?

Christine Burke, Liberation Yoga

Seema Sondhi, The Yoga Studio

Tim Feldman, Miami Life Center

Kia Miller, Radiant Body Yoga

Melissa Kleehammer, Beyond Center for Yoga

Meagan Mae, Wellness Entrepreneurs United

Bre Nourse, Yoga Teacher, Writer, Photographer

Key Takeaways

Enjoy this blog? Please spread the word :)

What about *blogs? Have you done much in the way of blogs?***